Theoretical New Online Store

Customer Profile for Online Jewelry Store

Customer Profile

So I’m playing a game with myself right now. I’m thinking about opening an online store selling enameled jewelry and fused glass. In my mind there is a convergence between the two. But as I said, for now this is only something that I’m considering theoretically. Below is an example of the kind of enameled jewelry that I think would be beautiful and my customer profile would wear. I believe this designer really has a modern edge to her work. The seller is JewelerSoul and this is on ETSY. Below is a link to her work.

Before I go any further, I have defined my target customer . A woman between 30 and recently retired. She works in a bank or as a teacher or in the financial area, is probably married, may or may not have children and lives in or close to a large city like Washington, DC, or Dallas Texas or Tampa, Fl. She has disposable income, likes to look put-together and enjoys jewelry. She wears casual clothes to work, maybe good jeans or twill pants and a blouse, but not t-shirts. She always wears earrings, usually bracelets, and frequently necklaces or pendants on a chain. Her jewelry is not matchy-matchy. Her earrings are not studs that are barely there, but usually drop from a wire. Her bracelets are not tiny chains with a small gem, but something that can be seen when her arm is visible. Maybe she wears multiple bracelets. Obviously, she likes hand-made and shops from online artisans and when available, craft shows. Casual jewelry in copper or silver is her thing.

This is as far as I’ve gotten so far with my theoretical online shop. I would appreciate your comments. Thank you.

New Wire Wrapped Pendant – Handmade

Fused Glass Copper Wire Wrapped Pendant

Copper Wire Wrapped Pendant. $20.00+3.50 shipping

Size: 2 1/4″ x 1 1/4″

Glass and Non-tarnish copper wire

Asymmetrical wire wrap

Handmade, fused glass using yellow, blue, turquoise and white glass

Paypal Only; Email to ask further questions or ‘Sold’.

Ship via USPS Priority Mail in gift box.

This colorful pendant is a ‘best seller’. The colorsare perfect for a Summer day.

The pendant is made using a fused glass technique and glass colors of white, yellow, blue and turquoise. I did a simple wire wrap using non-tarnish copper wire and multiple curlicues at the time. The bail is large, will fit on most chains including omega chains.

I made the fused glass pendant using a technique called a ‘puddle’. I stacked 7 layers of 3mm glass on each other and fused them together. As it fused and spread out, it became a solid piece of glass that looked like a puddle. Once it cooled, I “wacked’ it hard with a hammer, splitting it into many pieces. I then laid the pieces on their side and fused them again to melt the pieces into cabochon shapes. No two are alike.

The wire wrap is a tarnish-resistant copper wire. It has a nylon coating preventing air from tarnishing the wire.

It is also somewhat hyperallergic because of the nylon coating. It definitely won’t tarnish around your skin.

Should the pendant get dirty, just massage it with a drop of blue Dawn, rinse it off and let it air dry or hand dry it. It will be like new.

Something New for your Fall Wardrobe

Fall…a time for sitting by the fire, hot chocolate. ,colorful leaves and copper jewelry

Copper jewelry is great all year round, but especially in the Fall. It is warm, comforting and casual. It reminds you of sitting by the fire with a cup of hot chocolate. It goes really well with your Friday casuals and your Saturday jeans. Whether you are at work, shopping, or you are a soccer mom, copper jewelry will always look good. This pendant is especially appropriate because it is a natural stone, a geode. It is wire wrapped with a special copper enameled wire that has a nylon coating; it does not require polishing.

With the current style of mixing metals, you can choose to wear your pendant on a silver or gold chain or even an omega necklace up to 3/4″ wide. A black suede cord would also be nice for the Fall.

The copper wire is a very complimentary to the blue-greens in the geode.
The pendant is about 2″ wide and 3 1/2″ long. It is not heavy and will hang nicely from your chain and maintain a balance so it will never look askew on your neck. It is only $25.00 and will come to you in a gift wrapped box via USPS priority mail. Most of my jewelry is unique, and I only have one of these blue-green geode pendants. If you have any questions, please let me know. Thank you.